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Mazda

'Crossover utility' vehicles are a relatively novel concept in the global automotive market. The Mazda runs at the forefront of this segment for 2008, successfully challenging some very tough competition with its evolved styling and enviable performance.

With the CX-7, the Mazda development team chose a product positioning strategy that targets both the athletic and emotional elements associated with sports cars, as well as the dynamism of a more unconventional SUV. While practical utility was still a significant consideration in the overall design concept, it is not prioritized in the production vehicle as it is in many traditional SUVs. The CX-7 is arguably more of a 'sport crossover' than a 'crossover utility' vehicle, aiming at those who find car-like SUVs with an athletic character infinitely more appealing.